Another ad from the files

Posted by richard

Here’s another ad that I pulled out of the microfiche.  This one would have run in the woman’s magazines of the day, like Women’s Day,in the late 1950s.

Granddad made most of these ads himself, since he’d spent years in the advertising industry in Minneapolis before founding PRP.   Certainly they show the social thoughts and mores of the time.  For example, these days “snooping” would make the protagonist in this ad seem, well, not the best girlfriend material.  But, back in the 1950s nobody would have thought it reflected badly on a potential girlfriend.

There was some correspondence in the folder with this ad, showing the different places granddad sought to run it.  In addition to the woman’s magazines, he occasionally ran this ad in the news magazines of the time like Newsweek.

And, back in the day it would have cost granddad $380 ( almost $3000 in 2008 dollars ) to run this in the back third of Woman’s Day, so it was a number of years before the company had grown large enough to have a revenue base to support that.

Word is getting out!

Posted by richard

Word of this product is getting out, and not just here in America. For example, here’s something about us on a spanish website of some kind…

Now, I don’t know what they’re saying, but it’s great that we’ve got things like the world wide wed these days. Back in granddad’s day, he pretty much only sold in the U.S., and the notion of folks in Spain or Germany even knowing about the product would have blown his mind. Why, last month when I was looking through the referrer’s logs I saw a huge number of hits from Russia, which would have astounded papa — he died during the end of the cold war, and never would have thought of them as not being the enemy.

We run our business differently

Posted by richard

I’m always saddened to read about the misfortune of others.  Today, it was

Steve Warshak and his company, Berkeley Premium Nutraceuticals, who may a product that isn’t a competitor of ours, but is certainly in the same business — Enzyte.  You likely know about him from those “Smiling Bob“ ads on television.  Steve was just convicted of massive fraud, and will be going to jail and paying a half billion dollar fine.  A half billion dollars!

From our friends in the former Soviet Union

Posted by richard

I’m going to take this as an endorsement

Posted by richard