Penis Reduction Pills

A couple days ago I promised I'd start scanning in and posting some of the ads that I've found in the files from when grandad and Uncle Piccilo were running the business.  Here's one that must have run sometime in the late 1950s, because that's when they were in Minnetonka and using the given PO box.  All I have is a tear sheet, but I suspect this ad ran in the back third of Popular Mechanics.

I suspect this ad was created by either Piccillo or perhaps by Baylord & Associates, which was the New York advertising firm that they worked with for most of the 1950s and early 1960s. Eventually they moved over to Grant & Grant, a different firm in New York, and sales took off around 1964.

Note that the price for a month supply was $3, which at the time included shipping.  Based on the customer records I've seen, I suspect that they were selling about 1500 or so bottles a month, although about 2/3 of those were to "repeat" customers.

Richard was also trying to get certifications from various medical societies around this time; maybe next I'll post the ad I found showing a doctor who recommended that most of his male patients take these.

One thing which has been a great help as I've worked restarting granddad's business has been to read through his papers and files. For almost any question I face it seems he already considered it and wrote down his thoughts and observations, and so it's almost like I've got him as a partner in this endeavor.

Advertising is something I've been thinking a lot about of late. Of course, the situation was different when Richard and Piccillo were doing this, because they didn't have the internet or email or Paris Hilton, but they certainly faced their own challenges and fell into their share of pits along the way. I've been finding many of their old ads, most of which ran in print magazines and newspapers, and as I have time I'll try to scan some of them in and put them up here. Certainly some of them are real hoots, and a true reflection of the times they lived.

In modern times, I'm concentrating for the moment on the internet, and so that means looking at internet ads and buying words on content searches. Certainly things that granddad never thought of, so I'm in somewhat new territory. But I do have some data from the old days, and I'm trying to use it in these modern times. For example, Richard noted that about 1/3 of all of his purchases came not from husbands ( and, in his day, almost all of his purchasers were married -- heck, until the Griswald decision it was illegal for unmarried folks to even order them ) but from wives and, interestingly, brides. Purchasing a 90 day supply was a common gift for a bachelorette, given to her with great fanfare by her maid of honor the week before the actual marriage. Then, the morning of the wedding she would give them to her husband to be, who would promise to begin taking them immediately in order to insure a happy honeymoon. So, I'm thinking of advertising on wedding planning sites and other such places, and maybe some new bride will hear from her grandmother that she'd received such a present many, many years ago.

Everyone, I'm pleased to say that after a lot of negotiations with our suppliers and the actual costs of advertising and other things, we're able to reduce the pricing of all of our un-patented penis reducing placebo products by $5, making us (still) the most cost effective penis reducing placebo on the marketplace today.  ( If you can say that fast, three times in a row, with your mouth full of marbles, well, then you're very good at speaking clearly. )

We're also happy to say that there's a new option you can add to an order -- we'll personalize the bottles with the name of your recipient, making them look even more official than they already do.  Now, even if you "accidentally" leave the bottle in the common area at the office, or allow it to fall from your bag at the mall, the fine folks who find it will both be able to get them back to you and know that you are the type of man whose johnson is so tremendously large that he needs to take pills to fix it.

And, I don't want anyone who previously purchased our product to be left out either, so we're emailing all of them coupons for $10 off their next purchase. Look for these in the next week or two.