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An old ad that I found in the files…
Posted by richard in Founder's Blog
A couple days ago I promised I’d start scanning in and posting some of the ads that I’ve found in the files from when grandad and Uncle Piccilo were running the business. Â Here’s one that must have run sometime in the late 1950s, because that’s when they were in Minnetonka and using the given PO box. Â All I have is a tear sheet, but I suspect this ad ran in the back third of Popular Mechanics.
I suspect this ad was created by either Piccillo or perhaps by Baylord & Associates, which was the New York advertising firm that they worked with for most of the 1950s and early 1960s. Eventually they moved over to Grant & Grant, a different firm in New York, and sales took off around 1964.
Note that the price for a month supply was $3, which at the time included shipping. Â Based on the customer records I’ve seen, I suspect that they were selling about 1500 or so bottles a month, although about 2/3 of those were to “repeat” customers.
Richard was also trying to get certifications from various medical societies around this time; maybe next I’ll post the ad I found showing a doctor who recommended that most of his male patients take these.